A petite consultancy focused on marketing, product/property management, and design-thinking.
No frills. Just work.
überBURBS LLC is a petite consultancy focused on marketing, product/property management,
and design-thinking (architectural design projects are our sweet spot). With years of creative problems solving in many industries including retail, nonprofit, high-tech, cable/communications, finance, media/entertainment, design, and education, we see things differently.
We know how to roll up our sleeves and get the job done - often saving our clients money because of our productivity, industrious nature, and experience. No frills. Just Work.
Background: Our name is a combination of the word "uber" which in German means an outstanding kind of thing or person and the word "burbs" which is shorthand for suburbs. The word burbs is used to denote a sense of peace and balance - similar to how one might understand the Chinese word "feng shui" (the art of arranging buildings, objects, and space in an environment to achieve harmony and peace). So together, it represents an outstanding sense of balance. Our goal is to have all of our project have a balance.
Client List: Denver Center for International Studies (DCIS) Foundation, SANN Properties (residential design), Encore International/Beijing, Starz Inc., Fiserv Investment Support Services, DI Graphics, Chipotle, The Cable Center, N2BB, Studio H Creative, Jeppesen, Smart Colorado, City of Longmont, Jingsu Cable, TRowe Price, National CineMedia, Allstate, Time Warner, DISH Network, CCTV/China, Cisco Systems, Colorado Intellectual Property (Inn at Court), University of Denver Executive Education, and a variety of local nonprofits.
Sampler: überBURBS LLC has had a variety of business clients. One such client was working on a concept to develop a new mixed-use retail space that would include a brew-pub, gallery space, music venue, and casual dining restaurant. Research on suburban beliefs and attitudes was needed to help garner interest from an investor group that was concerned about a suburban location for such a concept. überBURBS LLC's research found that the word "suburbs" is defined broadly, and to many, it is seen as a "state of mind" that captivated and intrigued millions of people since its growth in the early 1960s. Although it is now commonplace to "poke fun" of the suburbs, überBURBS LLC's research validated that 96% of the people that reside in the suburbs consider it a good or excellent place to live, debunking the notion that the suburbs are not appealing. The research results strongly suggested that suburbanites are very interested in staying close to home when considering culinary, art, and entertainment experiences. These findings, along with a unique positioning strategy, helped secure start-up capital for their client. (Source: Suburban Living Survey, 2017, N=93, Meier Conley, T. and Ekman, C., copyrighted content, do not use without written permission)
BIO: Dr. Theresa Meier Conley is the founder and principal consultant at überBURBS LLC. Her academic and professional experience is extensive.
Dr. Conley joined the Department of Marketing as a faculty member at the prestigious Daniels College of Business, University of Denver in mid-2001. Her scholarly interests include: suburban lifestyles, product development and innovation, nonprofit marketing, design-thinking, education, positioning/brand development, and international marketing. She came to the University of Denver after a lengthy career in corporate business. Most recently, she was Vice President, New Product Development and Marketing at AT&T Broadband (now Comcast), and was responsible for product strategy and marketing planning for a number of high-profile product development and commercial launches including high-speed internet services over cable, digital cable, interactive digital TV, digital video recording, and video-on-demand. Previous to AT&T, Theresa was the Vice President of Marketing for TCI Internet Services (high-speed data service development and the launch of @Home). Additionally, she has held a variety of marketing leadership positions at U S WEST (now CenturyLink). Dr. Conley has spoken extensively internationally at academic and business forums and has received numerous industry and academic awards. Additionally, Dr. Conley holds certification in project management and tele/data communications.